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Bae, the fastest-growing dating app for African-American millennial singles in the U. The app was just acquired by if(we), the parent company of Tagged, one of the largest dating sites in the world, with an eye to becoming the place for black singles to meet, play, engage, and find love.
The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool.
“Black male daters typically had to send 10 times the number of messages as their white counterparts to receive one response and black women were fetishized for their looks and flooded with inappropriate comments.”By combining their love of technology, serious smarts (the trio boasts degrees from Dartmouth, Harvard, and the University of Virginia) and a desire to fix the problem of dating bias, Bae was launched at Howard University in April 2014.
The three friends only had a 0 marketing budget but possessed plenty of faith that they’d found the answer to the specific dating woes that affected black millennial daters and those looking to meet them.
However, the crushing burden of America’s systemic racism that claimed the freedom of far too many Black men and labelled Black women “undesirable”, proves to exacerbate circumstances that are already difficult to navigate all on their own.
Travel may not lead every Black woman to the love of their lives, but it can help teach us how to love ourselves, once more.
That first real relationship would be one of many where my black womanhood became a liability.
Now a few years older and more confident in knowing that I do have choices– opportunities to find happiness with a partner elsewhere– I won’t capitulate to the false premise that I should settle. ” potential dates typically ask before our dates, as they did before.Though branded a liberal and open-minded city, coming into adulthood in a space rife with hook-up culture meant that this open-mindedness merely translated into sexual curiosity for my Black body, not respect of it. I also accepted that, perhaps I would have to “settle” for a partner: You know, find a fixer upper as many Black women around me had begun to do.“I’d love to be with a Black girl; I never have before,” another white male suitor proclaimed with a grin. Some of my closest Black girl friends were having kids with men who had other “baby mommas”, few job prospects and always felt like their manhood was being threatened by their partner’s success.After explosive growth and praise from Techstars and Facebook’s prestigious Fb Start Accelerator Program, as well as plenty of media profiles, Bae was officially acqui-hired by if(we) last month.“After watching Brian and Justin’s success positioning Bae and growing its audience, it was clear to me they could make an even larger impact working with us at if(we) leveraging our scale and resources,” says Louis Willacy, head of M&A at if(we).
“It’s rare that you find a team that fits so well with your immediate needs, so the stars were truly aligned here.”Brian and Justin moved from their New York City headquarters to San Francisco to lead marketing and growth across if(we)’s entire portfolio, which includes Tagged, Hi5, Fandom, and new social streaming site We Chill.Kunzika joined Google’s Virtual Reality practice as an engineer in residence.Not everyone swipes left on the concept of long-distance dating but the Tagged team is counting on it.“Dating has definitely become less and less localized,” says Willacy.I began to see them everywhere, walking the halls together hand-in-hand. As I scanned her from head to toe, I couldn’t find what made her so much more desirable than I was. The book detailed, chapter by chapter, the unfair dating and marriage reality that Black women face in America.