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In addition, Hallmark Cards is the property manager of the Crown Center commercial complex, adjacent to its headquarters, and the owner of lithographer Litho-Krome Co.
In 2006, Hallmark donated its Hallmark Photographic Collection, an extensive collection of photographs by prominent photographers including Todd Webb, to the Nelson-Atkins Museum of Art in Kansas City.
He moved his business to the larger market of Kansas City. Hall, represented class, promised discretion and "they were more than a form of communication—they were a social custom.” By 1915, the company was known as Hall Brothers and sold Valentine's Day and Christmas cards.That same year, the company became the first in the greeting card industry to advertise their product nationally. In 1944, it adopted its current slogan, "When you care enough to send the very best." It was created by C. Goodman, a Hallmark marketing and sales executive, and written on a 3x5 card.Their first advertisement appeared in Ladies' Home Journal and was written by J. Hallmark now has its own cable television channel, the Hallmark Channel which was established in 2001. Until the 1990s, Hallmark's Canadian branch was known as Coutts Hallmark.Besides normal food and beverage items, the "Bronco Barn" store also sells Hallmark cards.